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Firm International History

Flora Irma Partida

Firm International, Inc. of C.V. was founded by Mrs. Flora Irma Partida on February 14, 1995, which was the opening date of the first office in Mexico City, Mexico.

In 1996, the first opportunity for expansion was in Miami, Florida through two programs, ”First Impact” and “Christina Show” via the media. These programs impacted on Firm International’s ability to position itself in the United States, which reflected a phenomenal increase in sales output. Having experience this kind of increase in sales, the company expanded its production and sales by 400%, which caused increased distributions in South America and various entities in the United States.

Later, we participated in a tribute to Cristina Saralegui in a segment called “How I succeeded in Cristina” along with a 2-story flat in the prestigious journal of the famous conductor, which earned us an invitation to 22 television programs such as, “Mucho Gusto,” Puerto Rico, Miami Telenoticias CNN, “The Tony Show” in Los Angeles, California, “Special Edition” and “Out of Range” including many others as well as 40 radio station interviews and newspapers.

In April, 1998, the branch of Miami International Firm Group, Inc. opened its market and achieved a greater expansion of the international market.

In mid 2001, we began distributing our business in the multilevel system which involved direct sales via agents.

In 2002, we launched a new and successful market; Firmella push garments, which included Moo, Moo Cinturette Push, Liposuction and also expanded to the Gentleman Boxer-up.

Also in October, 2002, the New York branch was opened, expanding more into the U. S. market. That same year, the market was opened in Costa Rica with the Body Signer.

We are working on our next goal; EUROPE FIRM looking for garments that can reach all people and thus continue the dream and main objective of the family FIRM

“Making more people happy”


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